Atlanta : Local Sales : Central Team

About Comcast Spotlight

Local Advertising: Central Team

Al Wiegert
770.559.2681
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Al Wiegert-Local Sales Manager, Central Atlanta

Al graduated from Michigan State University with a degree in Advertising. He spent nearly 10 years in the automotive business both on the retail and manufacturer sides. Al was responsible for the marketing and advertising of an automobile manufacturer across nine southeastern states with cable advertising playing a large role in the advertising plan. Having been a client of Comcast Spotlight (formerly CAMA) he was approached to work in conjunction with local Account Executives to help educate local car dealerships in the Atlanta area on the benefits of cable advertising. That role has grown to encompass all industries as he manages a team of eight Account Executives around the central Atlanta area.

Why Cable Advertising Works

Television is THE most powerful medium you can use to get your business in front of consumers. Cable advertising allows you to target your audience both geographically and demographically. You can eliminate the waste in advertising by reaching the consumer who lives closest to your business AND would buy your products and services. By targeting your customer through cable the frequency of your message increases; resulting in top of mind awareness.

Top 5 Questions

Q: Can I afford to advertise on television?
A: By targeting your audience geographically (or zoning) we can focus on the area around your business. This keeps the cost of cable advertising remarkably low.

Q: How do I know cable advertising will work?
A: The average consumer watches nearly four hours of television EACH DAY! Through Nielsen Research we know how many people are watching and what networks they’re watching. We build targeted schedules to reach the right customer. With an effective call to action your ads will work!

Q: How do I know what networks to use?
A: Based on the demographics of your customer, we have research which shows the top networks they watch.

Q: How do I get a commercial made?
A: We have both an internal production department and relationships with outside production companies. Our producers will develop scripts based on your needs.

Q: When should I expect results?
A: It takes several exposures to an advertisement to take effect. Catching the consumer while they are in the market is key. Typically it takes a minimum ninety days to start seeing results.