Atlanta : Local Sales : Products
About Comcast Spotlight
Products
Comcast Spotlight in Atlanta is the advertising sales division of Comcast Cable located in the Atlanta market. With more than 68 well-recognized networks and 46 selling zones, Comcast Spotlight has a wide-range of offerings that allow local, regional and national advertisers the opportunity to effectively target their core audience. Comcast Spotlight provides advertisers with innovative and diverse advertising options that reach target consumers through the power of cable.
Click on the link to learn how Comcast Spotlight can help your business.
Cable Advertising
Why cable advertising? Because it works. A 30-second commercial gives advertisers the opportunity to connect with consumers using sight, sound, motion and emotion on some of the most well-recognized brands on TV: TNT, ESPN, Bravo, Food Network and so many more. The beauty of cable is that you have the opportunity to reach your target audience both demographically and geographically,
and it’s affordable.
Demographic Targeting
The foundation for every advertising campaign begins with a selection of more than 68 networks. Only with Comcast Spotlight can advertisers choose from a variety of networks that target every demographic within the Atlanta area. From BET and Food Network to ESPN and Fox News, advertisers can reach men, women, children, African Americans, Hispanics and many more desirable audiences. Comcast Spotlight enables advertisers to market directly to their consumers through its many network offerings.
Geographic Targeting
Comcast Spotlight gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight sells airtime for eight cable operators including: Windstream, Charter, Plantation Cable, Communicom, Monroe Utilities and NuLink. The Atlanta DMA is broken down into 46 selling zones or one large zone, the Interconnect. By purchasing airtime within specific zones, advertisers reach their target audience within close proximity to their business or advertisers can combine all of the zones to purchase the Interconnect, which reaches the entire Atlanta area. The geography that an advertiser selects is based on their business needs, and allows them to speak directly to their current or prospective customers.
Online Advertising
Comcast.net
Comcast.net is the consumer portal for Comcast’s Atlanta High-Speed Internet subscribers who use the site to log into their email accounts, read the latest news, view streaming video on The Fan, monitor their portfolio, search the Internet and much more.
Local advertisers have the opportunity to reach the Comcast.net subscriber through online ad placement. On a monthly basis Comcast.net receives more than 419,000 unique visitors and 168 million page views. Comast.net only has one to two banner ads per page giving advertisers the opportunity to reach desirable consumers in a truly clutter free environment.
Vehix
Vehix is the online automotive portal that allows consumers to shop new and used vehicles, research car makes and models, view videos at Vehix TV, search Carfax reports and much more. Dealers have the opportunity to increase leads by posting their inventory on vehix.com.
- Full inventory posted on Vehix.com
- Basic vehicle description
- 9 photos per vehicle
- Email leads (inventory specific)
- Vehix calling leads
- Online support-Dealer Resource Center
- Vehix Owner’s Manual
- Fully dedicated market specialist support
- Vehicle details text to mobile
- Link to view dealer inventory
- Link to dealer website
- Map to dealer location
Auto Ad Network:
One Auto Ad Network purchase = banner ads on as many as 40 automotive websites.
The Auto Ad Network is a collection of the automotive industry’s top websites that provide a solution for advertisers to coordinate marketing campaigns across dozens of targeted automotive sites. The Auto Ad Network is comprise of more than 40 automotive related websites, and offers advertisers an efficient and effective solution to gain maximum exposure to the in-market car buyer.
Auto Ad Network Partners:
- Vehix
- About.com: Autos
- Overstock.com: Cars
- Jumpstart: 10+ sites including: NADA Guides, CarSoup.com, Road Track, CarandDriver.com, Consumer Guide Automotive, JD Power and Associates
- Burst Media: 30+ sites including: Top Speed.com, GasBuddy.com
Long Form Advertising- Video On Demand
The introduction of Searchlight, Comcast Spotlight’s newest advertising solution located within Comcast’s ON DEMAND platform, will revolutionize the way cable viewers utilize their televisions. Advertisers have the opportunity to reach opt-in consumers 24 hours a day, 7 days a week with long-from programming, classified ads or content sponsorships.
Video On Demand brings a new dimension to home entertainment by enabling digital cable subscribers access to hundreds of videos through their digital cable box. Comcast now offers local advertising on its Video On Demand platform, Searchlight.
Not only does Searchlight allow advertiser messages to reach qualified, actively engaged consumers, but it is also a measurable product. Tracking reports of On Demand content reflect valuable information including total video views, average viewing time and number of unique viewers. Searchlight gives advertisers the opportunity to connect with consumers in Atlanta in a whole new way.